Julia Farrugia writes.
If you’re here then it’s clear that you’re interested in e-mail marketing. So we’ll skip right over the many benefits of it all and get down to the how.
Tapping into e-mail marketing can lead to great growth in your business, but only if you’re doing it right. Here are 10 ways which will make your e-mail marketing go from zero to hero!
You’re probably tired of hearing this from us, but consistency is key when it comes to marketing. E-mailing sporadically won’t engage your readers and won’t create a long lasting impression on them.
Pick a set frequency and stick to it. Whether it’s once a month, every two weeks, or even everyday, your readers will become accustomed to seeing your name in their inbox and, if you’re doing things properly, will look forward to it!
No one likes feeling like they’re a number.
All it takes is a friendly tone of voice, and some personal touches to make your e-mails sounds as though you’re speaking to the person directly, scoring points with your subscribers.
There’s something exclusive about having a list of subscribers. Make them feel that way!
Rewarding their loyalty every once in a while will earn their respect and trust – and these are the best marketing tools you could need because word of mouth can either make or break a company.
This might sound like an odd one, but when readers become accustomed to the same, standard subject line, they’ll know what to look for and will easily recognise your e-mail in their inbox. Remember, no one likes squinting through a pile of e-mails, the easier on the eyes it is, the better!
Copyblogger always start their subject line in the same way, this makes their e-mails very easy to spot and search for.
Make sure your e-mails have a purpose which is useful to the subscriber.
Provide small goodies, like free downloads, or handy tips and tricks which readers will surely be interested in.
Readers will be eager to open your next e-mail knowing they’ll get something out of it.
We’re not telling you to make your e-mails all about conversion in a bid to brainwash your clients into buying more.
What we suggest is subtly including something which could lead to conversion. Whether encouraging the people to follow you on social media, or upgrade their account for a better experience it’s good to emphasise conversion, allowing readers to become accustomed to the fact that there are other options, and they can take their relationship with your company to the next level.
If you want someone to do something you’re going to have to make it as easy as possible. Provide attractive buttons which will catch the reader’s eye and make them want to click it to find out more.
Say thanks every once in a while.
Maybe you’ve reached a milestone, accomplished a goal, or had a really good week. Thank your subscribers and show them how important they are to you.
Don’t be afraid to be lively and relevant. Show that you’re up to date with what’s going on in the world around you and that you’re as much a part of it as your subscribers. This will boost your ‘human’ aspect and make you more relatable to readers.
If it doesn’t look good, the chances are it won’t be read. These days there are loads of options available for designs which are easy on the eyes and inviting. Shop around before making any big decisions!
So there you go, with a bit of effort your e-mail marketing strategy could easily give your business the boost it needs!