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Welcome to your free lessons

Each week we’ll be uploading 2 lessons in the form of blog posts, we’ll cover one category at a time exploring the ins and outs of what it takes to go from zero to hero.

Stay tuned and watch the story unfold!

Stay human | Thursday, 08th October 2015

The Switch top 5 Digital Brands

This post has been a long time coming. You’ve been with us through all the course, and finally we’re about to wrap up what has been a super time for everyone involved. As you might imagine, prepa... read more

Written by Richard Muscat Azzopardi

Stay human | Thursday, 01st October 2015

10 Rewards of Using a Human Approach to Marketing

What is the one thing that customers and businesses have in common? They are both humans. We crave human interaction, we desire to build relationships and connections, so that we can feel we belong... read more

Written by Melissa Manthos

Make mistakes | Tuesday, 29th September 2015

Five Things Which Harm Digital Marketing

We just can’t emphasise the importance of digital marketing enough. Quite a few brands are investing more of their budget in online marketing rather than traditional advertising. But this is not ... read more

Written by Melissa Manthos

Make mistakes | Thursday, 17th September 2015

Social Media Fails: When Good Intentions Lead to Disaster

To err is human, but it takes a special kind of teamwork to screw things up enough to damage a company through social media. This lesson comes to you as a cautionary tale. After lauding the benefit... read more

Written by Teri Camilleri

CSR | Tuesday, 15th September 2015

Get Inspired by These Three CSR Campaigns

In the last three lessons we have learnt what Corporate Social Responsibility is and its effects in marketing. Let’s now have a look at three effective (and brilliant) CSR campaigns that ha... read more

Written by Melissa Manthos

CSR | Thursday, 10th September 2015

Effects of CSR in Marketing – What You Need To Know.

Straight up, CSR does not generate immediate profit. However, CSR does indeed create brand loyalty, public relations, and also positive brand positioning. There are 5 main types of CSR techniques that... read more

Written by Mike Bonello Ghio

CSR | Tuesday, 08th September 2015

It’s Not About The Money – CSR in a Human Age

There is a tendency to think that the only way to have a successful CSR campaign is to organise some sort of fund collection for those who might need it. While it's true that fundraising initiative... read more

Written by Julia Farrugia